01
Phase
Revenue Map
We study your audience, authority, offers and inbound opportunities to find where money is being left on the table — and size each opportunity realistically.
Chapter 01 — CarpentryEST. 2018
For creators, experts & public figures
You buildthe audience.We build the business.
Carpentry finds every legitimate way your audience, trust and expertise can become revenue — products, partnerships, speaking, events, IP and new ventures — and builds the systems to make it happen. You keep creating. We build the business behind it.
Revenue MapsFlagship ProgramsMembershipsHigh-Ticket AdvisorySponsorshipsBrand PartnershipsSpeakingLive EventsRetreatsLicensingCertificationsBooksAffiliate PartnershipsCommerceMediaNew VenturesRevenue MapsFlagship ProgramsMembershipsHigh-Ticket AdvisorySponsorshipsBrand PartnershipsSpeakingLive EventsRetreatsLicensingCertificationsBooksAffiliate PartnershipsCommerceMediaNew Ventures
Chapter 02 — The Gap
Influence is an
asset.
You've spent years building attention, trust and a reputation. That's valuable infrastructure — but having influence isn't the same as having a business. Most creators capture a fraction of what their influence could be producing.
Two creators. 100,000 followers each.
Creator A
$50,000
per year
Creator B
$1,200,000
per year
The difference isn't the audience. It's the business built behind it.
Illustrative example.
Where the money leaks
- Large audience, weak monetization
- Inconsistent sponsorship income
- No sales or business development function
- No owned customer list
- No recurring revenue
- Inbound opportunities slipping through
- Expertise that's never been commercialized
We measure one thing: revenue per 1,000 followers. Carpentry exists to close the gap.
Chapter 03 — Approach
From attention
to enterprise.
We don't build everything at once. We find the easiest meaningful revenue first, then build what you own, then build what lasts.
02
Phase
Quick Cash
The fastest meaningful revenue, usually within 30–60 days: sponsorships, speaking, workshops, high-ticket offers, or fixing what you already sell. Revenue earns trust.
03
Phase
Owned Revenue
Programs, memberships, communities, newsletters and events you control, so your income doesn't depend on an algorithm or a brand's budget.
04
Phase
Enterprise Value
Owned customer lists, recurring revenue, a product portfolio, sales systems, intellectual property and a team. From influencer, to business owner, to owner of a valuable company.
Attention→Revenue→Recurring Revenue→Assets→Enterprise Value
Chapter 04 — What We Build
Everything your influence
can become.
If there's a legitimate way to generate revenue from your influence, it's in scope. We narrow it to what fits your audience, your style and what your market actually wants — then we build it.
01Programs & Education
Products
Courses, programs, cohorts, workshops, templates and certifications, built from what you already teach.
02High-Ticket
Services
Coaching, consulting, advisory and executive programs for the people who want your expertise up close.
03Brands & Sponsors
Partnerships
Sponsorships, long-term brand partnerships, ambassadorships, affiliate and licensing deals — sourced, negotiated and closed.
04Live & In-Person
Events
Speaking, live workshops, retreats, conferences and VIP experiences your community will pay to be part of.
05
05Physical & Digital
Commerce
Merchandise, physical products, collaborations and branded product lines that fit your audience.
06
06Long-Term Assets
Intellectual Property
Books, curriculum, branded methodologies, licensing, media and software — assets that outlast any single post.
And sometimes the best opportunity is a new company entirely.
Chapter 05 — Partners
Trust beats
follower count.
We partner with creators, experts, influencers and public figures who have real authority and an audience that trusts them — and a business that hasn't caught up yet.
Attention×Trust×Authority×Purchasing Power×Monetization Gap
A creator with 40,000 deeply engaged executives can be worth more than one with a million casual followers.
Our favourite situation: a million-dollar audience with a $100,000 business.
What we look for
- Measurable results or respected credentials
- Clients who got real outcomes
- Speaking, books or media appearances
- A specific body of expertise
- An audience with purchasing power
- Monetization that hasn't kept pace with influence
Chapter 06 — Partnership
You create influence.
We commercialize it.
The division of labor is simple. You focus on attention and trust. We handle the offer, monetization, conversion and expansion — and our economics are tied to the value we create.
You
- Create content
- Tell stories
- Build the relationship with your audience
- Develop your expertise
- Show up publicly
Carpentry
- Monetization strategy
- Offers and pricing
- Sales and business development
- Sponsorships and partnerships
- Funnels, email and launches
- Operations and negotiation
- New ventures
Ways we partner
Monetization Sprint
A focused engagement to build your Revenue Map, design your offer architecture and launch the first major opportunity.
Revenue Partnership
An ongoing operating relationship: a monthly partnership fee plus a share of the incremental revenue we help create.
Venture Partnership
For exceptional opportunities: profit share, equity or a joint venture to build a new business together.
Every structure is tailored to the opportunity. We'll recommend the right one on our call.
Book a callCHAPTER 07 — ABOUT
Building the business behind influence.
Carpentry is a revenue and business-building partner for creators, experts and public figures. We turn influence, attention, trust and expertise into revenue, assets and durable businesses.
Carpentry was founded by Dov Carpe, who brings a rabbi's understanding of people, a performer's command of attention, and an operator's experience across content, products, growth and sales — including $1.5M+ closed in 2025.
The question we ask about every partner: if your influence were valuable real estate, what businesses should we build on it? Influence is the land. Carpentry develops the property.
Revenue-first
We're judged by revenue created, not deliverables shipped.
Built to own
Owned lists, recurring revenue and IP — not rented attention.
Aligned upside
Our economics are tied to the value we help create.
CHAPTER 08 — CONTACT
Book a
call.
Thirty minutes. We'll talk about your audience, what your influence earns today, and where the biggest opportunity is hiding.
For any questions reach out by WhatsApp or email.
WhatsApp · +1 724 264 7778Email · info@carpentrymedia.com